Most Nigerian authors have been searching for publishing companies to help them publish their books. They expect the publishing houses to review their manuscripts and then offer them publishing contracts where the publishing house handles the cost of publishing the book. Well, as long as it’s in Nigeria, that might never happen because most publishing houses in Nigeria don’t operate that way. They can only offer contracts to well established writers like Chimamanda, Wole Soyinka or promising up and coming writers like Charles Umerie. These are people they think they can make profit off their books even if it didn’t sell well. Nobody wants to invest their money into an unknown author; and not just that, Nigerian literary business isn’t that hot for unknown authors to break the market just like unknown music artists do all the time. That’s the simple truth.
A lot of young authors have figured that out, and they don’t depend on publishing houses to give them contracts. Rather they resort to printing their own books. That’s a totally brave move, but very unwise. Unless you have people requesting your book before you print it, and also have a perfect channel to distribute it after publication, you shouldn’t think of wasting money by printing it.
Well, don’t be discouraged by this post because I have an amazing solution on how you can achieve your literary dreams. Have you heard of online publishing? Most people have, but if you haven’t, I think you should really pay attention.
Online publishing can be the answer to the problem young Nigerian authors face today. With online publishing, your book would be available for purchase worldwide! That’s one thing printing your book can’t give you. You can’t distribute it worldwide. And any author that doesn't have an online version of his book isn't a professional author.
We live in an advanced age, and if you look around, you will notice that printed books are starting to lose value. Everything is read digitally these days. If you go to church, pastors are using iPad/tablets as bible. Even newspapers don’t sell that much again! Why purchase bulky papers when you can read them online- for FREE?!
That’s the world we live in, and writers should adapt too. My advice to them should be they should publish online first. When you publish online, and maybe you are lucky enough to break the internet with your online published work, you will notice how publishing houses would be calling day and night to publish your work because you have proved that your work worth the risk.
Now let’s talk about how you can publish online.
Publishing online is just like printing the book. Both of them are still read. That’s what most online publishers forget. They think since it’s free to publish online, they can treat their work anyhow and put it out for people to see; and still at the same time expecting to sell thousands of it. If you don’t prepare your online work professionally, it will never get anywhere. It would be available to the world, but only to be rejected by the world too.
With my research, it costs about N280,000 to print about 500 copies of your book, and still, most people won’t sell about 50 copies of that book. But do you realize that with just.. let’s say less than N30,000, you can have your book professionally published online? If you can handle the processes of publishing it yourself, starting from editing the manuscript, formatting it to kindle format or epub, designing the book cover and uploading it online, then you do it yourself. But if you can’t, I suggest you meet a professional to help you do it. There are a few publishing houses that help people publish online at a very cheap rate. Check www.blacktowerpublishers.com.ng and contact them.
After your work is available to the world, all you have to do then is promote. As a person, you have friends and families. Share the link to your book to them through Whatsapp, Facebook, Twitter, Instagram, etc, and also ask them to share with their friends and relatives too. Then connect with them and build yourself some fan base.
There are many platforms to publish your book online. They include Amazon Kindle, Lulu.com, Okadabooks etc. Amazon also offer print-on-demand. That is when people order a copy or copies of your book, they print the book and ship to the person. Amazon Kindle can be downloaded digitally, but that is mostly for international sellers. Most African countries (including Nigeria) can’t purchase kindle books on Amazon Kindle. But you can still publish there if you still wish sell to international audience that reads mostly kindle books. Then the best ones for Nigerians are Okadabooks and Lulu. Okadabooks is easier, and it has over 200,000 Nigerian readers on their site. Readers can easily purchase your eBook just by recharging their Okadabooks account with airtime. The minimum withdrawal limit on Okadabooks is N10,000, and you can withdraw straight to your local bank account. On Lulu people can easily buy your eBook with their ATM cards, download the book and then read it on their phone!
You can visit these sites and find which is best for you! Or contact www.blacktowerpublishers.com.ng and request how they can help you publish online. Good luck!